Insights
Strategy, written down.
Fewer, deeper pieces on the topics SCC is asked about most — built to answer real questions, not to chase search volume.
September 2026 · 6 min read
What Is AIEO? A Business Guide to AI Search Optimization
AI search is changing how customers find businesses. Here's what AIEO (AI Engine Optimization) actually means, what it involves, and where a business should start.
Read the articleSeptember 2026 · 5 min read
What Does a Fractional CMO Actually Do?
A fractional CMO gives you senior marketing leadership without a full-time executive hire. Here's what the role actually owns, and when it makes sense.
Read the articleSeptember 2026 · 5 min read
How Much Should a Business Spend on Marketing?
Benchmarks are a starting point, not an answer. How to think about marketing budget by growth stage — and what matters more than the number.
Read the articleComing soon
On the writing list
- SEO vs. AIEO vs. GEO: What's the Difference?
- When Should a Business Hire a Fractional CMO?
- Why Your Marketing Funnel Isn't Converting
- What Happens After the Lead? Building a Better Customer Journey
- Marketing Automation Without Losing the Human Experience
- How to Know Whether Your Google Ads Are Actually Profitable
- How AI Is Changing Search — and What Businesses Should Do About It
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